I can appreciate it is difficult to sell an alternative CMS to clients (especially if they come to you and say "I want you to make me a WordPress site!).
Assuming you want to work with Pulse and appreciate the benefits it has for your clients and for you making the site (easier to template, saves time, makes money, less stress for clients, updating issues...etc) over WordPress for example... then these resources will be useful:
Michael, you’ve seen the Client’s Guide to Pulse CMS document I sent you a while ago that I put together for a particular client to step them through how they can log in and maintain their site.
It’ll be good to see a white label version of the document that users can brand and pass on to their clients.
Great idea @TimPlumb and will look at doing this asap
Looks like it will take a while though so might just start with a basic version and then people can flesh it out depending on their specific client requirements