Is there a way to insert client-editable sitewide blocks? For example, a sitewide sticky bar with custom text on it or a chat widget.
I often have a folder in the blocks section called common where I store block content for common elements like footers, social media links, navigation etc.
You can then insert these blocks within the page content area (in a Pulse page, block or blog post) using the shortcode;
or a php include if it is outside of the page content area;
<?php include("common/social.txt"); ?>